6 Big Commerce Design Tips For Big Results
In the fast-moving world of eCommerce, your website design can make or break your sales. And if you’re using BigCommerce, you already have a powerful platform — now it’s time to make sure your design is doing it justice.
The right design doesn’t just look good — it builds trust, guides users smoothly, and helps turn visitors into buyers.
Here are 6 BigCommerce design tips that can lead to real, measurable results.
1. Keep It Clean and Focused
Too much clutter overwhelms visitors. A clean layout with smart use of white space makes your products shine and keeps shoppers focused.
Pro tip: Highlight one main call-to-action per page. Whether it’s “Add to Cart” or “Start Your Free Trial,” don’t confuse people with too many options.
2. Make Navigation Effortless
If visitors can’t find what they’re looking for in seconds, they’re gone. Clear navigation, dropdowns, and a visible search bar are must-haves.
Pro tip: Organize categories by user behavior, not just your product catalog. Think like a customer. Would they search by use case, product type, or problem?
3. Use High-Quality Visuals
Product photos aren’t just nice to have — they’re essential. People can’t touch or feel your product online, so your images have to do all the convincing.
Pro tip: Use consistent lighting, multiple angles, and zoom features. If possible, include lifestyle photos that show your product in action.
4. Make It Mobile-First
More than half of online shopping happens on mobile. If your BigCommerce store isn’t optimized for smaller screens, you’re losing sales.
Pro tip: Choose a responsive theme or hire a designer to optimize mobile UX. Test it regularly on different devices — not just your own.
5. Build Trust With Design Elements
Trust is huge in eCommerce. Small touches like customer reviews, security badges, and fast-loading pages can make a big difference.
Pro tip: Place trust signals near key decision areas — like the product page and checkout. Add customer testimonials where they’ll have the most impact.
6. Speed Matters (A Lot)
A slow-loading site equals lost revenue. Visitors bounce when pages lag — especially on mobile.
Pro tip: Compress images, minimize third-party scripts, and use BigCommerce’s built-in performance features. Tools like Google PageSpeed Insights can help you find what’s slowing things down.
Wrapping Up
Great design isn’t about fancy features or flashy animations. It’s about guiding your customers through a seamless, enjoyable shopping experience that ends in conversion.
If you’re using BigCommerce, the tools are already there — you just need to use them wisely. Focus on clarity, speed, and trust, and you’ll be on your way to bigger results.